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Ormiston - Ormiston Families Branding
Ormiston - Ormiston Families Branding
Categories: Logos and Branding
Ormiston Children and Families Trust approach us to help them with their re-brand. They required a more friendly and approachable name along with names for the additional sub-brands.
Between us, we developed the name as Ormiston Families. Using already successfully established colours and font styles, Fusional created an approachable yet bold identity for the charity organisation who offer support to children and families affected by imprisonment and working with minority communities.
The original logo design was felt to be too aggressive, running the risk of alienating the children and families they aim to help. Using a soft rectangular device, we integrated the main logo with the strap line to give a speech bubble effect to represent the fact that they listen and understand in order to help.
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